An Event To Empower Our Store Partners

ART DIRECTION WITH GO WEST AGENCY

I worked closely with our event agency GoWest to create a visually exciting look for our annual leadership summit. This years theme was Petco: Powered by the Partner. Drafting off of that theme, I made the partners the front and center stars of creative. Pets were still present but thier presence was minimized by focusing on the textures of their fur, scales and fins. This created a foundation to create some visually stunning creative that brought the event to life in a way it hasn’t been brought to life before.