An Innovative
Pet Store With A
Focus On Health

BRANDING PROJECT

PetCoach is a new concept in total pet care, reimagining what a pet store focused on health and wellness could be. I had the amazing opportunity to partner with a small team to build a new brand from the ground up. This included working with the visual, app/site, and merchant teams to build out a new omni-channel experience. My team was inspired by the retro vibe in calligraphy pared with modern graphics and fun pet illustrations that were commissioned by artist Josh Brills.